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How do you know if your website has been built to generate leads?

More than 90% of companies own websites, but probably only 10% of these websites generate leads for these companies. How do you know if your website is generating fresh leads? If you have Google Analytics installed, you can click on “Admin >Goals” to view either of the following images. With 90% certainty, most of us
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3 Key Lead Generation Tactics For B2B Clients

Are you having trouble in growing your B2B client base? Well, you are not the only one. According to research, the business-to-business community is a tough nut to crack when it comes to promoting services of all kinds. However, the entire situation eases up as soon as you get to know some of the most
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Lead Generation Using Social Media: Truth Or Myth?

Let’s face it – social media like Facebook, Twitter, Instagram has helped humanity a long way. Aside from connecting people, it has structured all types of information across the right channels and built bridges and structures that people follow and schemes in which they perfectly fit in. However, one of the biggest questions people have
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The 3-Step Plan To Use Your Business Blog To Nurture Leads

We’ve all been there, trying to write the perfect blog post that will hopefully spark and get everyone’s attention. However, there is no quick scheme to success when it comes to lead generation. In fact, every lead deserves to be nurtured before it converts. That is what the lead nurturing process is all about. Essentially,
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10 Lead Generation Tips, Tactics And Ideas You Should List In Your Strategy

Let’s face it – there are tons of lead generation tips, tactics, ideas and strategies out there. However, not every single one of them is proven to work. The truth is, businesses need to test a lot before they actually adopt a lead generation strategy and hope for the best. In an era full of
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How to Generate Leads on a Limited Budget

How to Generate Leads on a Limited Budget Generating leads may be the lifeblood of your business. It may be something you need in order to survive and thrive. However, your marketing budget may be very small. When working on a limited budget for marketing, you need to be laser focused to ensure you get
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What Should Entrepreneurs Understand about Digital Marketing Training?

What Should Entrepreneurs Understand about Digital Marketing Training? The way search engines work and the way people use them has change quite a bit over the years. It’s an always evolving area of digital marketing and you must have plenty of training within this area. Here are some of the things every entrepreneur should understand
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5 Ways to Tweak Your Pages for Better Website Conversions

Building your website traffic is great, but if the traffic doesn’t convert, you’re dead in the water. Sometimes, it only takes a few small tweaks to push your website conversions in the right direction. After spending your time creating the perfect content marketing strategy and implementing effective lead generation programs, you feel like you have
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5 Easy Ways for Quick Lead Generation

Lead generation is very important for most businesses. Whether you’re trying to sell a product or a service, you need fresh leads you can turn into paying customers. Maybe you’ve sent out mailers, printed out flyers and even marketed to your social media followers, but it’s not enough to create the leads you need. There are
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Why is online Lead Generation important?

Lead generation is important to any company that wants to show steady revenue growth and results. Yet, most companies do not have lead generation programs in place. Instead they depend on existing customers, and word-of-mouth to “spread the word” about their businesses. Otherwise, they hire more sales personnel to increase their revenue. Is this still
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8 Top Tips for Digital Marketing Training

Receiving the best possible digital marketing training can help you build your business or kick-start your digital marketing career. The more you know, the more clients will be willing to trust you and the better off you will be with your own business. Whether you plan to provide services for other companies or just use
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How can you make Lead Generation more meaningful?

Lead generation isn’t always the easiest thing to accomplish. Many common mistakes can easily be made and a question every business should be asking is, are we asking leads to commit before we provide any real value? Value propositions are something you hear about quite often in business. If you want to gain more leads
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Preparing your company for digital marketing

With digital marketing moving into mainstream marketing, how should companies organize their marketing operations to drive maximum impact from their digital marketing efforts? During initial meetings, we often ask our clients to define their objectives for their digital marketing efforts. Their replies are often broad and encompasses many areas: Enhance their websites Improve ranking in
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Using Social Media Marketing to Gain Sales and Leads

Social media marketing is one of the newer online marketing strategies. It’s also one of the most powerful. With so many people flooding Facebook, Twitter, Pinterest, Google+ and other social media sites with content, your business needs to be on these sites, as well. What is Social Media Marketing? Social Media Marketing, also known as
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Why are my best sales executives not meeting sales targets?

Sales targets – The fundamental of all successful companies lies in their ability to meet their sales projections consistently, and even exceeding them. However, meeting sales targets is also one of the biggest challenge faced by many companies and their sales executives. In the past, if sales targets are not met, you simply motivate your
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Gain Online Marketing Power with Search Engine Optimization

Gain Online Marketing Power with Search Engine Optimization Maybe the most powerful online marketing strategy available, search engine optimization or SEO, is used by just about every successful business online today. The strategy can be quite complicated and includes many different elements.  No matter the size of your company or website, you can benefit from
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How can you use email marketing successfully?

Should Your Business Use Email Marketing? Many websites miss the mark when it comes to email marketing. Just about every successful online business will tell you, “the money is in the list.” They are referring to the subscriber list built through a simple sign up form on your website. This list provides prospects looking for
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Improving online visibility with Content Marketing

Why Should Every Business Use Content Marketing? The evolution of the internet and the search engines have caused many small and large businesses to turn to content marketing as a source of lead generation. This type of marketing provides a great way to build a reputation, website traffic and gain sales. When a content marketing
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7 Types of Email Campaigns that will improve your Marketing Automation

Are you sending email promotions to your prospects, and looking at declining open rates? Consider these  7 types of emails that will improve your marketing automation ROI: 1. Newsletter emails – Sent weekly, monthly or bi-monthly, newsletter forms the most basic form of email communication with your prospects or clients. It reinforces engagement with subscribers,
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Features of Marketing Automation Solutions

If you are are comparing the different marketing automation platforms available, most the following features should be available: Email Marketing Landing Pages Social Marketing Campaign Management Lead Generation Lead Management CRM Integration The usage of these features could range from easy to use to complicated to comprehend. As such, it can sometimes be difficult to
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