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Social Media Marketing for Small Business

For any small business or start-up business social media marketing is the first step into the digital marketing world, as told by most marketing people. But often the small business owners are not informed on what aspects they need to focus on. Social Media is very popular and vast, which provides many platforms to establish
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Why SEO (Search Engine Optimization) is Important for Small Business?

SEO is a very familiar term when it comes to digital marketing. SEO still works as a major part of the digital marketing for businesses. Though many marketers know SEO is important for business, not many are aware as to “Why it is important?” Search engines play a greater role in the success of a
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How to Use Online Advertisements for Lead Generation?

Social Media is the main platform any marketer uses to create an awareness of the brand among the audience. But using these platforms for lead generation is not often successful, even with Google Adwords, as they do not focus on the right factors.   Why should you use online advertisements? With online advertisements, you can
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Quality Lead Generation through Simple Google Adwords Factors

Google Adwords holds a prominent place in digital marketing when it comes to lead generation. Most of the marketers are focused on getting a number of leads in a short period of time that they fail to focus on the quality lead generation. Lead numbers may be high but the actual conversion is very less.
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Using Content Marketing Strategy for Effective Digital Marketing

Content marketing plays an important role, when it comes to digital marketing.  But often most marketers overlook the most important aspects of content marketing, which contribute for lead generation. With a proper content marketing strategy any business, small or big, can rule the internet. Regardless of the website design and being on top the search
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Google Analytics and how to use it for Quality Lead Generation?

Google analytics is a common tool most marketers use to keep track of the traffic and leads for a website. But not many of the marketers today track the visitors efficiently despite Google analytics being a major tool. Hence, every marketing person should focus on few areas to get lead generation. Understanding of how a
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How to Use Twitter for Lead Generation in Websites?

Marketers are widely using digital marketing for lead generation purposes, and social media (eg. Facebook, Twitter) along with it.  Often people use social media for the purpose of building the brand among the audience and connect with them. But the social media is a prevailing platform for lead generation because of the reduced cost and
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Digital Marketing Strategies to Boost Lead Generation

The internet is a major part in a person’s life today; hence digital marketing is important for websites. Digital marketing tactic helps websites in achieving their primary goal; lead generation. People are using different strategies to get more visitors, but not all give the expected results. Considering a few factors when planning a digital marketing
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Optimizing eCommerce Website for Lead Generation

eCommerce website is designed to sell products and services online for the audience who love shopping online. A general eCommerce site compromises of trade platforms, online fund transfer, authentic products and many customers. eCommerce sites have a significant place among the people; as a result, many businesses have a website in addition to a physical
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7 Key factors for a Lead Generating Website

The prime focus of almost all websites is lead generation. At occasions less or no leads generation is a result despite the time and money one invests on the website. There are few website factors which are most noteworthy for a website to make your audience become your clients. Any website can be turned into
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How to use Google Adwords for Lead Generation?

Google plays a major and a very strict role in lead generation for websites, unlike many other platforms where you can easily index your business and run ads. Google requires a standard landing page and relevant keywords. But it is no secret Google Adwords is a great platform to generate qualified leads for your website.
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Why Choose Digital Marketing to Mark Your Online Presence?

With the evolving world, the technology is also evolving rapidly, so is the marketing techniques. Keeping up with marketing trend is important to brand your online presence.   What are the common digital marketing methods? Though we often hear “digital marketing” not everyone exactly knows what are the digital marketing. Starting from the traditional Search
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Common Social Media Marketing Mistakes that affect Lead Generation

Despite having invested a lot of time and money on Social Media Marketing (SMM), most of the businesses do not see any growth in followers or lead generation. The reason would be simple mistakes most of them make when promoting the social media sites. Having a clear idea on what to do and what ‘not’
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Benefits of Using Lead Generation Programs

The truth is that all business that requires growth needs new customers. But there is less clarity on how they intend to obtain those new customers. In the internet age, marketing is expected to hold more of this responsibility. In a nutshell lead generation involves building a database contacts and then providing guidance to those
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How do you know if your website has been built to generate leads?

More than 90% of companies own websites, but probably only 10% of these websites generate leads for these companies. How do you know if your website is generating fresh leads? If you have Google Analytics installed, you can click on “Admin >Goals” to view either of the following images. With 90% certainty, most of us
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3 Key Lead Generation Tactics For B2B Clients

Are you having trouble in growing your B2B client base? Well, you are not the only one. According to research, the business-to-business community is a tough nut to crack when it comes to promoting services of all kinds. However, the entire situation eases up as soon as you get to know some of the most
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Lead Generation Using Social Media: Truth Or Myth?

Let’s face it – social media like Facebook, Twitter, Instagram has helped humanity a long way. Aside from connecting people, it has structured all types of information across the right channels and built bridges and structures that people follow and schemes in which they perfectly fit in. However, one of the biggest questions people have
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The 3-Step Plan To Use Your Business Blog To Nurture Leads

We’ve all been there, trying to write the perfect blog post that will hopefully spark and get everyone’s attention. However, there is no quick scheme to success when it comes to lead generation. In fact, every lead deserves to be nurtured before it converts. That is what the lead nurturing process is all about. Essentially,
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10 Lead Generation Tips, Tactics And Ideas You Should List In Your Strategy

Let’s face it – there are tons of lead generation tips, tactics, ideas and strategies out there. However, not every single one of them is proven to work. The truth is, businesses need to test a lot before they actually adopt a lead generation strategy and hope for the best. In an era full of
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How to Generate Leads on a Limited Budget

How to Generate Leads on a Limited Budget Generating leads may be the lifeblood of your business. It may be something you need in order to survive and thrive. However, your marketing budget may be very small. When working on a limited budget for marketing, you need to be laser focused to ensure you get
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