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5 Reasons to Use WordPress to Build Small Business Websites

  As a small business owner, what anyone wants is to establish the business online through a website for a small cost, but of a good quality. This is a real struggle when stepping into the unknown. WordPress, though people commonly consider as a blogging site, is a very convenient platform to build an attractive
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Using the content marketing strategy for quality and successful lead generation

Content is king, always. Usually a content which the audience love and abides the search engine guidelines combined with content marketing is the for lead generation. But most marketers do not know what to focus on their content marketing strategy. There is no one specific strategy for all business websites. Also, understanding your website and
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A simple guide to run a successful marketing campaign for a small business

For any start up small business, the most important step is to get the word out to the audience. While traditional marketing methods can be expensive, online marketing comes with low cost to free. But it is important to have the right strategy to run a successful marketing campaign and achieve the marketing goals.  
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Tips for Lead Generation using Blog site

Simple Tips to Boost Lead Generation Using a Regular Blog site The first step for lead generation is to create an online presence will be to have a complete website, then social media profiles and directories. But an online presence is not simply website and profiles, it is a long term run. Several factors help
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Google Analytics 360 and differences with its free edition

Google analytics is one of the main applications digital marketers today are using to track the website traffic and obtain performance reports. It is so much in use that Google analytics has become vital for a successful online website or campaigns. Google also provides  a premium GA 360, in addition to Google analytics. Not many
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Training on Search Engine Optimization for Marketers

Importance of Search Engine Optimization Training for Marketers Search engine optimization (SEO) is the basic of any successful website and it is important for any marketer to have a good training on it. Theoretical knowledge only will not help you excel in search engine optimization or make a successful business online. With a proper SEO
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Benefits of Learning Google Analytics in a Digital Marketing Training

Google analytics is a very popular web analytic software and most of the digital marketers are using this today. And it is very convenient as all you need to use Google Analytics is just a Google account. While it is just an online software it gives useful insights on a website and traffic. With Google
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How can Digital Marketing training help you build a successful business?

With digital marketing becoming world’s fastest growing field and organizations are using it to make their business successful. Small businesses to large organizations are equally in competition as they have understood the benefits of digital marketing. But to use it right, a certain expertise is necessary. With digital marketing training you can reap the right
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Digital marketing training and Why it is important in today’s world?

We are living in a continuously changing world, where anything and everything is evolving. So has the traditional marketing evolved to digital marketing  and it is fast growing. Keeping up with the latest trends and having a clear idea on this field will help the growing marketers succeed. Digital marketing training course This course helps
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Improving Lead Management to Increase the Conversion Rate

All websites have many goals, and to increase the conversion rate is a major goal of many websites. Though some websites may have an increased lead generation, the conversion rate might be very low. And the reason can be due to poor lead management. Lead management should be based on the customer experience to make
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How can Google Adwords training help in building a business?

Google being a prominent search engine has many other tools for digital marketing. Google Adwords is such a tool which works as an advertising service and run ad campaigns. Hence it is an important tool in the digital marketing field today, so that almost all of the digital marketers use today. First of all it
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How to Run a Successful Campaign for Lead Generation

The prime goal of most marketers usually running campaigns is lead generation.  Though the high number of visits seems like a great success, the amount of lead generation can be quite low. Numbers alone cannot determine the success, but a lot more. A successful campaign can be the one that meets your goal of lead
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Social Media Marketing for Small Business

For any small business or start-up business social media marketing is the first step into the digital marketing world, as told by most marketing people. But often the small business owners are not informed on what aspects they need to focus on. Social Media is very popular and vast, which provides many platforms to establish
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Why SEO (Search Engine Optimization) is Important for Small Business?

SEO is a very familiar term when it comes to digital marketing. SEO still works as a major part of the digital marketing for businesses. Though many marketers know SEO is important for business, not many are aware as to “Why it is important?” Search engines play a greater role in the success of a
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How to Use Online Advertisements for Lead Generation?

Social Media is the main platform any marketer uses to create an awareness of the brand among the audience. But using these platforms for lead generation is not often successful, even with Google Adwords, as they do not focus on the right factors.   Why should you use online advertisements? With online advertisements, you can
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Quality Lead Generation through Simple Google Adwords Factors

Google Adwords holds a prominent place in digital marketing when it comes to lead generation. Most of the marketers are focused on getting a number of leads in a short period of time that they fail to focus on the quality lead generation. Lead numbers may be high but the actual conversion is very less.
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Using Content Marketing Strategy for Effective Digital Marketing

Content marketing plays an important role, when it comes to digital marketing.  But often most marketers overlook the most important aspects of content marketing, which contribute for lead generation. With a proper content marketing strategy any business, small or big, can rule the internet. Regardless of the website design and being on top the search
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Google Analytics and how to use it for Quality Lead Generation?

Google analytics is a common tool most marketers use to keep track of the traffic and leads for a website. But not many of the marketers today track the visitors efficiently despite Google analytics being a major tool. Hence, every marketing person should focus on few areas to get lead generation. Understanding of how a
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How to Use Twitter for Lead Generation in Websites?

Marketers are widely using digital marketing for lead generation purposes, and social media (eg. Facebook, Twitter) along with it.  Often people use social media for the purpose of building the brand among the audience and connect with them. But the social media is a prevailing platform for lead generation because of the reduced cost and
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Digital Marketing Strategies to Boost Lead Generation

The internet is a major part in a person’s life today; hence digital marketing is important for websites. Digital marketing tactic helps websites in achieving their primary goal; lead generation. People are using different strategies to get more visitors, but not all give the expected results. Considering a few factors when planning a digital marketing
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