The definitions

Content Marketing Strategy for Quality and Successful Lead Generation

Content is king, always. Usually, content which the audience love and abides the search engine guidelines combined with content marketing is the best for lead generation. But most marketers do not know what to focus on in their content marketing strategy. There is no one specific strategy for all business websites. In fact, understanding your
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Features of Marketing Automation Solutions

If you are are comparing the different marketing automation platforms available, the following features should be available: Email Marketing Landing Pages Social Marketing Campaign Management Lead Generation Lead Management CRM Integration Usage of Features The usage of these features could range from easy-to-use to complicated. As such, it can sometimes be difficult to decide which
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What is the relationship between Marketing Automation and Inbound Marketing?

Inbound marketing is a framework that attracts prospective clients, nurture them into prospects and converts them into customers. Although the framwork is rather straighforward, most marketing campaigns focuses only on the first stage of the inbound marketing.

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Now that you are interested in Marketing Automation, what is next?

Now that you know that Marketing Automation (MA) will alleviate your challenging tasks in one way or another, how do you go about convincing your management to adopt some sort of MA solutions?

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The definition of Marketing Automation

According to Wikipeidia, “Marketing Automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks“. We further define them as follows:

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