ECommerce Integrated Digital Marketing

– Presented by emarsity –
Duration: 3 Days
Mode: Public / In­house
Date: Please enquire
Venue: Central Singapore
Time: 9am to 6pm
Training Fee: S$1,031.00
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1. Learning Outcome

WordPress Course

ECommerce Integrated Digital Marketing

This is a digital marketing course suitable for any business or individuals to quickly set up their own eCommerce or dropshipping website and be able to sell your products or promote services online. Recent developments in the world have changed the way businesses are conducted. Going online is the default marketing channel if a business wish to survive and thrive. Do not delay your online plan, attend this training and bring your business to the next level.

In this 3-day WSQ course, we will guide you step by step to establish your online store. We will teach you how to build a website, sell your products/ services. We will be sharing tips, techniques, best practices and growth tools that help you achieve a head-start for your eCommerce.

Interested Dropshippers, you will learn step by step to set up your dropshipping store, integrated with Oberlo and Aliexpress, and best practices to select vendors and curate products.

You will learn how to set up your own eCommerce website. Upload your products or even create landing pages for your key services. With your website ready, you will learn how to configure Google Ads to get visitors to your website immediately. You will also learn Search Engine Optimization (SEO) techniques to attract organic free visitors to your website in the long run.

** You DO NOT need to have an eCommerce website ready to attend the class. Every learner will practice how to manage a store using a trial account.

Course Outcome

Setup your own Ecommerce website. Upload products or create service pages.
(Dropshipping) Step-by-step hands-on dropshipping store setup.
(Dropshipping) Integrate plugins, Oberlo & Aliexpress
(Dropshipping) Sourcing for products and vendors
Latest Search Engine Optimization (SEO) techniques to get consistent FREE traffic from Google.

Plan and Configure high quality Google Ad (PPC) campaigns to promote your products online.

Keyword research to find the best audience to your website


2. Curriculum For This Course:

Day 1 – Set up your eCommerce website and landing pages

  • Marketplace vs eCommerce platform
  • Drop shipping product research
  • Adding and managing products
  • Building & optimizing collections
  • Integrating with Oberlo and Aliexpress
  • Setting up delivery fees
  • Enabling payments options
  • Applications installation & growth tools
  • eCommerce analytics
  • Web conversion & UX fundamentals
  • Store design & content creation
  • 1 to 1 eCommerce store review

Day 2 – SEM Ad Google Ecommerce

Setting up your eCommerce or drop shipping website is the beginning. Next step is to actively promote it to drive sales revenue.

  • Google Ads Theory
  • SEM vs SEO
  • Google Ad Account Structure
  • Writing Search Ads including Headlines, Desc, Path & Ad Extensions
  • Search Ads Mock-up

Day 3 – Search Engine Optimization (SEO) for Ecommerce

Get your eCommerce and drop shipping website to the top of Google search results and get FREE quality visitors that converts to sales.

  • How Search Engines Work
  • Keywords Research
  • Competitor Research
  • Onsite Optimization

More About the Course

After this course, you should have a ready eCommerce website that can handle transactions and also configure digital marketing campaigns in Google, a key channel to find online customers. This is an intensive hands-on course and you can expect a large part of the course to be dedicated to practical work. There will be group work as well as 1 to 1 sessions with the trainer. Save time and get your online sales channel up and running within a day instead of going through the Internet for solutions. This course is both applicable for individuals who have no coding experience or; and existing business owners/ marketers who wish to build an eCommerce capability for their existing business.

Individuals who like to set up their dropshipping business will find this course useful as it is an integrated course that coaches you from product sourcing to store setup and eventually to marketing online.

At emarsity, we want every student to develop real hands-on experience instead of simply theory lessons only. Our curriculum is designed with a blend of theory followed by heavy practical work to strengthen your understanding.

Training is now conducted via Zoom.

Who is this training for?

This course will train the learner to be competent in using WordPress as a content management system. The content of this course is tuned for beginners to pick up the basics of operating WordPress, any individual is welcome to enroll.

Certificate of Completion will be awarded after the course.

You can be one of the following:
Business Owner/Entrepreneur who wants to manage your own website.
Website administrator for a company.
Web designer who wants to develop a new skill.
Internet Marketer (WordPress is crucial).


Basic computer knowledge is essential as there will be practical sessions.

Bring along a laptop for hands-on session. (note: tablets and smartphones are not recommended)

Course Instructor

Samuel is the founder and director of a website development and marketing technology firm. Crafting beautiful and easy-to-use website has been Samuel’s passion and profession for the past five years. Before his venture, Samuel was the Business Excellence Manager for a press house where he spearheaded internal training programs and taught technical & personal development skills. Samuel believes strongly in continuous development and strives to help others develop themselves. He combines his skills in coaching and expertise in website development to deliver a progressive yet fulfilling learning experience.

During his free time, Samuel enjoys listening to and creating music. He also enjoys meaningful moments with his family and friends.



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