Features of Marketing Automation Solutions

If you are are comparing the different marketing automation platforms available, most the following features should be available:

Email Marketing
Landing Pages
Social Marketing
Campaign Management
Lead Generation
Lead Management
CRM Integration

The usage of these features could range from easy to use to complicated to comprehend. As such, it can sometimes be difficult to decide which solutions best suit your organization needs. A comparison of these providers is available in this report.

Most of these functions fall into 4 general categories as follow, typically coinciding with the flow of Inbound Marketing. Read more in our next article on “What is the relationship between Marketing Automation and Inbound Marketing?“.

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