Features of Marketing Automation Solutions

If you are are comparing the different marketing automation platforms available, the following features should be available:

  • Email Marketing
  • Landing Pages
  • Social Marketing
  • Campaign Management
  • Lead Generation
  • Lead Management
  • CRM Integration

Usage of Features

The usage of these features could range from easy-to-use to complicated. As such, it can sometimes be difficult to decide which solutions best suit your organization needs. A comparison of these providers is available in this report.

Most of these functions fall into the following 4 general categories, typically coinciding with the flow of Inbound Marketing. Read more in our next article on “What is the relationship between Marketing Automation and Inbound Marketing?“.

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