How to Generate Leads on a Limited Budget


How to Generate Leads on a Limited Budget

Generate Leads

Generate Leads

Generating leads may be the lifeblood of your business. It may be something you need in order to survive and thrive.

However, your marketing budget may be very small. When working on a limited budget for marketing, you need to be laser focused to ensure you get the most out of every dollar you spend. What’s the best way to generate leads on a limited budget? Here are a few places to start.

Free Public Relations

When you’re working with a limited budget, anything you can get for free is a good step in the right direction. You don’t need to shell out thousands of dollars to a public relations firm in order to get the publicity you need. You can do it free of charge with sites, such as Help a Reporter Out (HARO).

This site sends out emails every day with reporters looking for stories. When you fit one of the stories, you can make your pitch and you may just get the free public relations you need.

Pay-Per-Click Ad Campaign

While PPC isn’t always the best digital marketing solution, it is a great way to generate leads with full control over what you spend. You get to set the daily budget, so you can control how much you want to spend.

PPC can become even more budget friendly if you take the time to choose longtail keyword phrases that target your marketing very well. These types of phrases may not bring in a ton of leads, but they often bring in leads that will convert at a higher rate and for a smaller cost.

One of the best PPC sites you can use to generate very targeted leads is Facebook. They offer a program allowing you to target by age, gender, interest and many other demographics. This allows you to put your message in front of a very targeted group of people instead of just someone searching for a specific keyword.

Leverage Social Media

One of the best ways to generate leads when you’re on a budget is with social media. Many sites provides a free way to build leads through sharing updates about your company, sharing blog posts and other means. With the right training, you may not need to spend a dime to generate plenty of leads from LinkedIn, Facebook, Twitter, Pinterest and the many other social media sites.

Blogging

A very inexpensive long-term way to generate leads, especially if you’re skilled at writing, is blogging. Writing blog posts and sharing them on social media will help you build a following and find new leads. If the content is high quality and provides something readers need, you can generate traffic to your website through consistent blogging.

Most small to medium-sized businesses will need to post one to four times per week, depending on the industry and the competition. Regular posting will bring people back for more and will help you build up a following and generate new leads.

If you’re working with a smaller budget for generating leads, you can use these strategies to build your business. You don’t have to stay right where you are. You can generate plenty of new leads, even on a limited marketing budget.


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