Google Adwords & Facebook Hands-On Course (SkillsFuture Claimable)


– Presented by emarsity –
Duration: 2 Days (16 hours)
Mode: Public / In­house
Date: September / October 2017
Venue: Central Singapore
Time: 9:30am to 5:30pm
Training Fee: S$790.00  
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1. Learning Outcome

Facebook Adwords Course

About Google Adwords & Facebook Hands-On Course

Use Google and Facebook ads to get more customers online and grow your business!

Instead of hours reading through blogs or trial-and-error, learn in this course how to setup and run your own ads correctly that do not waste money and drive sales.

In this 2 days hands on class, you will learn how to setup your own Google Adwords text and image ads and Facebook campaigns to bring visitors who are highly interested in your business to your website.

You will also learn how to use remarketing to maintain top of mind awareness to prior visitors to your website who have already shown interest in your products or services.

Also you will learn how to track the return on investment from these different channels so as to determine how to improve them or find out what works better.

Course Outcome

Set up Text Ads on Google Search Network
Set up image ads on Google Display Network (i.e. Straits Times,SGX, PropertyGuru, Youtube)
Set up Facebook Ads including Custom Audiences
Set up Remarketing Ads on Google and Facebook
Track Campaign Performance and Optimize Spending

2. Breakdown of Training:

Google Search Network Theory

  • Why Google Adwords
  • SEM vs SEO
  • About Google Search Network
  • Basic Terminology
  • How Ads are ranked and displayed
  • Ad Auction and Quality Score
  • Ad Formats and Quality of Ads
  • What You Actually Pay
  • Keyword Match Types
  • Adwords Search Campaign Best Practices
  • Optimizing Google Adwords Search Campaign

Google Search Network Hands On

  • Setting Up Adwords Account
  • Campaign Settings
  • Navigating Adwords Interface
  • How to Choose Keywords
  • Set up Ad Groups and Ads
  • Set Up Ad Extensions
  • Setting Bids and Budget
  • Conversion Tracking
  • Segmenting Campaign Data
  • Viewing Reports

Google Display Network Theory

  • Finding Your Customers in GDN
  • About Enhanced Campaigns
  • Ad Formats and Gallery
  • Best Practices
  • Optimization on GDN
  • Advanced Optimization on GDN

Google Display Network Hands On

  • Creating a GDN Campaign
  • Research on Display Planner
  • Contextual Targeting, Placements, Interest and Keywords
  • Advanced Targeting Options (Remarketing)

Youtube Display Network Hands On

  • Ad Locations in Youtube
  • Types of Ads for Youtube
  • Setting Up Youtube Ads

Facebook Ads Theory

  • Differences to Google Display Network
  • Why you need to do things differently with Facebook ads
  • Why managing ad fatigue is more important on Facebook than other networks
  • Facebook Relevance Score

Facebook Ads Hands On

  • Creating Facebook Ads, Pixel Setup
  • Targeting on Facebook
  • Analyzing Audience Overlap
  • Bids and Budgets, Ad Scheduling
  • Ad Creation
  • Creating Custom Audiences
  • Remarketing on Facebook

Who is this training for?

This course for participants who want to focus solely on setting up campaigns in Google and Facebook.

Certificate of Completion will be awarded after the course.

Business owners and entrepreneurs who want to get more business online.
Client side marketers who want to learn best practices used in an agency to deploy campaigns in-house.

Pre-Requisite

Basic computer knowledge is essential as there will be practical sessions.

Bring along a laptop for hands-on session. (note: tablets and smartphones are not recommended)

Course Instructor

Eng Yeow is the principal trainer at emarsity, he possesses over 6 years of experience in the major online advertising platforms including Google, Yahoo, Bing, Yahoo and LinkedIn. He is also a certified Google and Bing ads professional, having managed hundreds of thousands of Ad spending for small business to large corporations. His clients include Autodesk, e2i Singapore, Hansgrohe, Ingersoll Rand and many others.

During his free time, Eng Yeow likes to bring his family for outings and spend quality time with them. Otherwise, he will be playing badminton with none other than Kelvin.