Digital Advertising (Google & Facebook) Hands-On


– Presented by emarsity –
Duration: 3 Days
Mode: Online Live, Over Zoom
Date: Please enquire
Venue: Online
Time: 9:00am to 6:00pm
Training Fee: S$790.00  
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1. Learning Outcome

Facebook Adwords Course

About Digital Advertising (Google & Facebook) Hands-On

Want to reach your customers online? This 3-day course teaches you how to advertise online and turn your business goals into an online marketing campaign to attract new customers and optimize your ad spend.

You will learn how to set up and run successful Google Ads and Facebook campaigns to meet your advertising goals, remarketing to maintain top-of-mind (brand and product) awareness, and more importantly, how to measure and maximize results to improve your return on investment across various advertising channels.

The course modules are split into theory, group discussions and hands-on practice for comprehensive learning. In no time, you’ll be an expert in setting up text ads, image ads and remarketing ads on Google and Facebook and be on your way to tracking campaign performance that meets your business goals.

 

Course Outcome:

Set up text ads on Google Search Network.
Set up image ads on Google Display Network (i.e. Straits Times,SGX, PropertyGuru, Youtube)
Set up Facebook Ads including Custom Audiences
Set up Remarketing Ads on Google and Facebook
Track Campaign Performance and Optimize Spending

2. Breakdown of Training:

Day 1 | Google Search Network Theory

  • Why Google Ads
  • SEM vs SEO
  • About Google Search Network
  • Basic Terminology
  • How Ads are ranked and displayed
  • Ad Auction and Quality Score
  • Ad Formats and Quality of Ads
  • What You Actually Pay
  • Keyword Match Types
  • Adwords Search Campaign Best Practices
  • Optimizing Google Adwords Search Campaign

Google Search Network Hands On

  • Setting Up Adwords Account
  • Campaign Settings
  • Navigating Adwords Interface
  • How to Choose Keywords
  • Set up Ad Groups and Ads
  • Set Up Ad Extensions
  • Setting Bids and Budget
  • Conversion Tracking
  • Segmenting Campaign Data
  • Viewing Reports

Google Display Network Theory

  • Finding Your Customers in GDN
  • About Enhanced Campaigns
  • Ad Formats and Gallery
  • Best Practices
  • Optimization on GDN
  • Advanced Optimization on GDN

Google Display Network Hands On

  • Creating a GDN Campaign
  • Research on Display Planner
  • Contextual Targeting, Placements, Interest and Keywords
  • Advanced Targeting Options (Remarketing)

Youtube Display Network Hands On

  • Ad Locations in Youtube
  • Types of Ads for Youtube
  • Setting Up Youtube Ads

Facebook Ads Theory

  • Differences to Google Display Network
  • Why you need to do things differently with Facebook ads
  • Why managing ad fatigue is more important on Facebook than other networks
  • Facebook Relevance Score

Facebook Ads Hands On

  • Creating Facebook Ads, Pixel Setup
  • Targeting on Facebook
  • Analyzing Audience Overlap
  • Bids and Budgets, Ad Scheduling
  • Ad Creation
  • Creating Custom Audiences
  • Remarketing on Facebook

Who is this training for?

This course for participants who want to focus solely on setting up campaigns in Google and Facebook.

Certificate of Completion will be awarded after the course.

Business owners and entrepreneurs who want to get more business online.
Client side marketers who want to learn best practices used in an agency to deploy campaigns in-house.

Pre-Requisite

NIL.

 

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