Google Adwords Search Advertising – Certification Prep Course


Duration: 1 Day (8 hours)
Mode: Public / In­house
Date: September / October 2017
Venue: IMM, Jurong East St 21
Time: 9am to 5pm
Training Fee: S$350.00 +GST
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1. Learning Outcome

Google Adwords Certification

How will this digital marketing training course help me and my organization?

This workshop focuses on topics in Google Search Advertising, to prepare you for the Google Adwords Certification exam. It follows the curriculum in Google’s Partners Academy programs. You will qualify as an Adwords Certified online advertising professional, once you pass both Google  Adwords Fundamental and Search/Display Advertising online exams.

As the second part of Google Adwords Certification course, you will dive deeper into the concepts of Search Advertising. You will learn advanced skills to create, manage and optimize search ad campaigns across the Google Search Network. This prepares you for the final Search Advertising exam online.

At the end of the course, you will develop expertise to execute digital strategies on Google Search Advertising. More importantly, you will meet the requirements of Google Adwords (upon passing this exam and Google Adwords Fundamental), and earn a certificate to showcase your expertise to the world!

2. Breakdown of Training:

1 Day:

Adwords Search Advertising:

Module 1: Introduction to search advertising

  • Trends in search advertising and search behavior
  • Types of objectives for search advertising

Module 2: Setting up campaigns on Search Network

  • Understanding campaign types
  • Understanding different types of ad formats
  • Writing successful text ads
  • Building keywords list with Keyword Planner
  • Understanding language and geographic targeting
  • Determine bid strategy
  • Setting up budgets for your campaigns
  • Understanding ad delivery and scheduling
  • Conversion tracking in Adwords
  • Improving results with Opportunities
  • Adwords tools for multiple or large accounts

Module 3: Measuring and optimizing your campaigns

  • Understanding Google Adwords reports
  • Evaluating search terms
  • Using insights to improve performance
  • Optimizing search network campaigns
  • Conducting campaign experiments

(Optional) Google Search Advertising Practice Test

  • Get a feel of actual Google Search Advertising Exam with questions on the main topics

Who is this training for?

The digital marketing training course is designed to support range of audiences with different involvement in digital marketing:

 Marketing Executive / Managers. Review and prioritize the opportunities of digital ­ create a plan to integrate digital marketing with offline media channels.
Digital Marketing Managers. Prove the value of digital to colleagues by creating a business case and roadmap justifying future investment.
Marketing consultants and agency account managers. Review your process and project eliverables against ours to improve the results you can deliver to your clients.
Small Business Owners / Marketers. Use our strategy process, models, stats compilations to gain an edge in the current digital marketing environment.
Those who are new to Digital Marketing and eager to know more in­depth framework.

What we believe, our manifesto for today’s marketing

Getting the most from the many marketing opportunities available today is challenging. We want to offer advice to make a difference, so we set out how in our manifesto.This is what drives us, what we advise, what we think is needed to be successful in today’s marketing:
1. Digital marketing is Marketing.
2. You need a strategy.
3. Measurement and optimisation are the foundation.
4. Joined­up customer­centred marketing is essential.
5. Keep communications human
6. Be agile
7. Inbound marketing trumps outbound marketing
8. Engagement is the real challenge
9. Think Global, Act Local
10. Markets are conversations

Lead Trainer for Asia Pacific

Charles Toh is the Lead Trainer at dMarketeer.com.sg, also resident Digital Marketing Strategist of UA Solutions Pte Ltd, a boutique digital marketing consultancy firm. Charles has spent more than a decade in different fields of marketing, creating and executing strategies, and driving millions of dollars in revenue for numerous organizations at different levels, for international companies and startups.

Charles has worked with top firms like DP Marketing Solution, Reed Business Information and held various senior marketing roles. Charles has also consulted and trained numerous Creative Agency, MNC,

SME within Asia to deliver breakthrough business results within their industries, including:

  • DDB Group
  • MindShare
  • Bates
  • ADK
  • Unilever
  • DBS
  • NTUC

Charles ability to drive sales and marketing by developing integrated marketing and business strategies, using both digital and mobile tactics has created many new opportunities for companies and improve their competitive advantage in the digital era by deploying digital marketing strategies of the following:

  • Marketing Automation Campaign
  • eDM Campaigns
  • Online Advertisements
  • Micro-Sites
  • Online Rebranding Campaigns
  • Customer Relationship Management Programs
  • Education Programs
  • eCommerce Portals
  • Online Surveys
  • Digital Marketing Consultancy

As a seasoned and passionate marketer, Charles believes in transferring the latest digital marketing know-how for trainee to make a difference in their work environment.

Charles, a Singapore citizen, graduated from the National University of Singapore with a Master Degree in Business Administration.

Training Enquiry

Training Enquiry

Your Name (required):
Company:
Email (required):
Tel (required):
Message (required):
 

Register Online