Google Analytics For Business Course

– Presented by emarsity –
Duration: 2 Days (16 hours)
Mode: Public / In­house
Date: Please Enquire
Venue: Online
Time: 9am to 6pm
Training Fee: S$963.00
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1. Learning Outcome

Google Analytics For Business Course

About Google Analytics Course

This Google Analytics for Business Course is a 2-day classroom-based training and assessment. It will cover practical Google Analytics skills you can apply in internet marketing. You will be introduced to the foundations of Google Analytics, how it works, how to conduct analysis etc. More importantly, you will learn how to generate insights from numbers, and make data-driven decisions which improve your internet marketing website performance.

This Google Analytics course will include group collaboration work and quiz to enhance learning experience.

Live demonstration will be conducted on actual websites with a thorough analysis of its sales funnel and marketing performance.

Upon completion, you will be able to set up your own Google Analytics dashboard and use it to optimize your website and marketing activities.

Course Outcome

Explain Fundamental terms used in Google Analytics
Setup and manage Google Analytics settings
Analyse a website’s audience and on-site behaviour
Analyse a website’s marketing activities and optimize for goal conversion
Develop ongoing management skills of Google Analytics

2. Breakdown of Training:

Day 1: Introduction to Google Analytics

  • What is Google Analytics
  • What are the benefits and limitations of Google Analytics
  • What are your business objectives
  • Create and track marketing objectives

Day 1: Analyze Your Website And Audience

  • How Google Analytics collect and process data
  • Audience data analysis
  • User behavior on your website
  • Quiz

Day 1: Tracking Marketing Performance

  • Know your traffic source and campaign channels
  • Identify traffic sources using URL builder
  • How to evaluate and optimize web marketing performance
  • Group Discussion
Day 1: Advance Reporting And Measurement
  • Define and track business goals
  • Goal conversion analysis
  • Visualize customer journey through conversion funnel

Day 2: Google Analytics for ECommerce

  • Customized dashboard and shortcut
  • Scheduled Reports
  • Setting Alerts

Day 2: Google Analytics for ECommerce

  • How to setup GA on website
  • Account, Property, View
  • How to customize configurations; filter, goal, grouping
  • Linking with other accounts and data import.
  • GA on mobile app, kiosks and other digital connected device

Who is this training for?

Individuals at different stages of their career are welcome to participate.

A Certificate of Completion will be awarded after the course.

You can be one of the following:

A marketing professional who wants to gain a better understanding of website analytics and optimize marketing activities.
Business owner/Entrepreneur who wants to manage your own website and marketing strategy, or wants to manage your agency and staff better.
Mid-career switch to Internet Marketing profession
Curious about how Google Analytics works.

Post-Course Support

At emarsity, we want to make sure our learners have a full grasp of the course attended. Therefore, post-course support is critical to ensure your learnings are clearly understood.

Our comprehensive Post-Course Support Package comprises the following:

1 x Free Refresher Course
Attend the course again within 6 months to refresh/reinforce your knowledge. Limited to 2 refreshers per course, you are advised to reserve your seat in advance.

6 Months Email Support
Email us your queries after the course, we will provide support for your campaigns.


Basic computer knowledge is essential as there will be practical sessions.

Individuals with SEO and/or AdWords knowledge will have advantage.

Bring along a laptop for hands-on session. (note: tablets and smartphones are not recommended)

You are encouraged to have Google Analytics installed on your website so you can do real time analysis.

Course Instructor

Bartley studied and has been working with online technologies since 2001. He built his foundation of search marketing knowledge while at Yahoo! Inc, and has since managed teams of digital marketing experts while also being hands-on with key accounts, including LinkedIn, Microsoft, GM, BMW, S&P Global, and UOB, among others.

In addition to his long track record in Search Marketing, Bartley has studied and applies the skills and principals of data analytics to the work his does on a daily basis. Having specialised in data visualisation, he helps others to cut through the noise and understand what is working or not working within their digital marketing strategy. Google Analytics is one of the tools he uses to do this.

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