Google Analytics For Business Course (SkillsFuture Claimable)


– Presented by emarsity –
Duration: 2 Days (16 hours)
Mode: Public / In­house
Date: September / October 2017
Venue: Central Singapore
Time: 9:30am to 5:30pm
Training Fee: S$790.00  
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1. Learning Outcome

Google Analytics For Business Course

About Google Analytics Course

This Google Analytics for Business Course is a 2-day classroom-based training and assessment. It will cover practical Google Analytics skills you can apply in internet marketing. You will be introduced to the foundations of Google Analytics, how it works, how to conduct analysis etc. More importantly, you will learn how to generate insights from numbers, and make data-driven decisions which improve your internet marketing website performance.

This Google Analytics course will include group collaboration work and quiz to enhance learning experience.

Live demonstration will be conducted on actual websites with a thorough analysis of its sales funnel and marketing performance.

After this course, you will be able to set up your own Google Analytics dashboard and use it to optimize your website and marketing activities.

Course Outcome

Explain Fundamental terms used in Google Analytics
Setup and manage Google Analytics settings
Analyse a website’s audience and on-site behaviour
Analyse a website’s marketing activities and optimize for goal conversion
Develop ongoing management skills of Google Analytics

2. Breakdown of Training:

Module 1: Introduction to Google Analytics

  • Why Google Adwords
  • What is Google Analytics
  • What are the benefits and limitations of Google Analytics
  • What are your business objectives
  • Create and track marketing objectives

Module 2: Analyze Your Website and Audience

  • How Google Analytics collect and process data
  • Audience data analysis
  • User behavior on your website
  • Quiz

Module 3: Tracking Marketing Performance

  • Know your traffic source and campaign channels
  • Identify traffic sources using URL builder
  • How to evaluate and optimize web marketing performance
  • Group Discussion

Module 4: Advanced Reporting and Measurement

  • Define and track business goals
  • Goal conversion analysis
  • Visualize customer journey through conversion funnel

Module 5: Google Analytics for ECommerce

  • Product analysis for merchandising strategy
  • Define promotion strategy
  • Visualize journey from view to purchase
  • Remarketing strategy (product views and abandoned cart)
  • Multi-Channel attribution

Module 6: Ongoing Management of Google Analytics

  • Customized dashboard and shortcut
  • Scheduled Reports
  • Setting Alerts

Module 7: Setup and Configuration

  • How to setup GA on website
  • Account, Property, View
  • How to customize configurations; filter, goal, grouping
  • Linking with other accounts and data import
  • GA on mobile app, kiosks and other digital connected devices

Who is this training for?

This course for participants who want to focus solely on setting up campaigns in Google and Facebook.

Certificate of Completion will be awarded after the course.

You can be one of the following:
Marketing professional who wants to gain better understanding of website analytics and optimize marketing activities.
Business owner/Entrepreneur who wants to manage your own website and marketing strategy, or wants to manage your agency and staff better.
Mid-career switch to Internet Marketing profession
Curious about how Google Analytics works.

Pre-Requisite

Basic computer knowledge is essential as there will be practical sessions.

Individuals with SEO and/or AdWords knowledge will have advantage.

Bring along a laptop for hands-on session. (note: tablets and smartphones are not recommended)

You are encouraged to have Google Analytics installed on your website so you can do real time analysis.

Course Instructor

Daniel has 10 years digital marketing experience. He began his career with Omnicom Media Group managing consumer data analysis for major brands such as M1, HP, AXA and Visa. Advancing to Digital Planner, he steered the media strategy and direction for HP and Nokia Siemens APAC digital campaigns.

Daniel moved on to a client role heading up digital marketing for Raffles Education and Villeroy & Boch, mapping regional strategies and applying his data analytics skills on various channels; from Search to Social Media, E-commerce and Mobile. He’s also adept at training local teams and top management to enhance their digital marketing capabilities and understanding. He also received GAIQ (Google Analytics individual qualification).
During his free time, he is occupied with his daughter, but also trying his best for regular tennis and jogging.

 

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