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Common Social Media Marketing Mistakes that affect Lead Generation

Despite having invested a lot of time and money on Social Media Marketing (SMM), most of the businesses do not see any growth in followers or lead generation. The reason would be simple mistakes most of them make when promoting the social media sites. Having a clear idea on what to do and what ‘not’
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Benefits of Using Lead Generation Programs

The truth is that all business that requires growth needs new customers. But there is less clarity on how they intend to obtain those new customers. In the internet age, marketing is expected to hold more of this responsibility. In a nutshell lead generation involves building a database contacts and then providing guidance to those
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How do you know if your website has been built to generate leads?

More than 90% of companies own websites, but probably only 10% of these websites generate leads for these companies. How do you know if your website is generating fresh leads? If you have Google Analytics installed, you can click on “Admin >Goals” to view either of the following images. With 90% certainty, most of us
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3 Key Lead Generation Tactics For B2B Clients

Are you having trouble in growing your B2B client base? Well, you are not the only one. According to research, the business-to-business community is a tough nut to crack when it comes to promoting services of all kinds. However, the entire situation eases up as soon as you get to know some of the most
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Lead Generation Using Social Media: Truth Or Myth?

Let’s face it – social media like Facebook, Twitter, Instagram has helped humanity a long way. Aside from connecting people, it has structured all types of information across the right channels and built bridges and structures that people follow and schemes in which they perfectly fit in. However, one of the biggest questions people have
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The 3-Step Plan To Use Your Business Blog To Nurture Leads

We’ve all been there, trying to write the perfect blog post that will hopefully spark and get everyone’s attention. However, there is no quick scheme to success when it comes to lead generation. In fact, every lead deserves to be nurtured before it converts. That is what the lead nurturing process is all about. Essentially,
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10 Lead Generation Tips, Tactics And Ideas You Should List In Your Strategy

Let’s face it – there are tons of lead generation tips, tactics, ideas and strategies out there. However, not every single one of them is proven to work. The truth is, businesses need to test a lot before they actually adopt a lead generation strategy and hope for the best. In an era full of
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How to Generate Leads on a Limited Budget

How to Generate Leads on a Limited Budget Generating leads may be the lifeblood of your business. It may be something you need in order to survive and thrive. However, your marketing budget may be very small. When working on a limited budget for marketing, you need to be laser focused to ensure you get
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What Should Entrepreneurs Understand about Digital Marketing Training?

What Should Entrepreneurs Understand about Digital Marketing Training? The way search engines work and the way people use them has change quite a bit over the years. It’s an always evolving area of digital marketing and you must have plenty of training within this area. Here are some of the things every entrepreneur should understand
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5 Ways to Tweak Your Pages for Better Website Conversions

Building your website traffic is great, but if the traffic doesn’t convert, you’re dead in the water. Sometimes, it only takes a few small tweaks to push your website conversions in the right direction. After spending your time creating the perfect content marketing strategy and implementing effective lead generation programs, you feel like you have
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