Search Engine Optimization Classroom Course (SkillsFuture Claimable)


– Presented by emarsity –
Duration: 2 Days (16 hours)
Mode: Public / In­house
Date: September / October 2017
Venue: Central Singapore
Time: 9:30am to 5:30pm
Training Fee: S$750.00  
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1. Learning Outcome

Search Engine Optimization Course

About Search Engine Optimization Course

This Specialization in Search Engine Optimization Course is a 2-day classroom-based training and assessment. It will cover practical white hat SEO strategies you can apply to any website and bring it to the top of search engine results. You will be introduced to the principles of how search engines work and all the latest updates affecting SEO. Subsequently, we will go through a step-by-step process to optimize a website to be search engine friendly.

This SEO course will include group collaboration work and quiz to enhance your learning experience and retain knowledge.

It is not a pure theoretical course, live demonstration will be conducted on actual websites with a thorough dissect and analysis of its SEO (read this SEO analysis article). Learn to use this skill to your advantage and uncover competitors’ SEO strategy. After this course, you will have a different view of the search results and be competent to optimize a website.

Course Outcome

Develop keen understanding of search engine
Research and formulate a keyword strategy
Optimizing a website for search engines
Conduct an SEO audit for any website
Analyze competitor website for its search strategy

2. Breakdown of Training:

Module 1: Introduction to Search

  • Brief history of search industry
  • Research and formulate a keyword strategy
  • Why SEO is important for business
  • Difference between SEO and Pay Per Click
  • Principles of SEO
  • Key terms to know in search

Module 2: Keyword Research

  • What are the types of keywords
  • Keyword research and analysis
  • How to find the right target keywords
  • Formulating a keyword strategy for any business
  • Individual Hands-On Work: Keyword research using online tools

Module 3: On-Site SEO

  • Key principles of Onsite SEO
  • What is the best site architecture
  • Choosing domain names: Myth vs Reality
  • Using the right URL structure
  • Optimizing page title tags
  • How to write compelling Meta description
  • How to optimize content for search engines
  • Image optimization for search
  • Individual Hands-on Work: Practicing Onsite SEO

Module 4: Off-Site SEO

  • Key principles of On-site SEO
  • What the types of links
  • What Google says about link building
  • How to build the best quality link
  • Where to build your links
  • Link building: Myth vs Reality
  • Avoiding pitfalls in link building
  • Safe link building strategy
  • Individual Hands-on Work: Lets build some links!

Module 5: Local SEO

  • Importance of Local SEO
  • Optimizing website for local SEO
  • What is NAT?
  • Creating a Google Business listing
  • Link-building strategy for Local SEO

Module 6: Mobile SEO

  • Importance of Mobile SEO
  • The types of mobile websites
  • Assessing website for mobile friendliness
  • Mobile SEO – Best Practices

Module 7: Website SEO Audit

  • The role of an SEO professional
  • Viewing a site from search engine perspective
  • Reviewing onsite content
  • Rigorous 360 SEO analysis of a website
  • Pinpoint the SEO strategy of a website
  • Group Collaboration Work: Conduct SEO Audit of Website

Module 8: Google Penalties

  • Introduction to different Google Penalties
  • How to know if you have received Google penalty
  • Recovering from a Google penalty
  • Case Studies: How Big Companies Screw Up Their SEO

Post Course Suport

At emarsity, we want to make sure our learners have a full grasp of the course attended. Therefore, post-course support is critical to ensure your learnings are clearly understood.

Our comprehensive Post Course Support Package comprises the following:

  • 1 x Free Refresher Course. Attend the course again within 6 months to refresh/reinforce your knowledge. Limited to 2 refresher seats per course, so you must reserve in advance.
  • 6 Months Support. Email us your queries after the course, we will point out where you can improve.
  • Lifetime Access to Course Video. Free access to respective course video and continue the learning at your pace.

Who is this training for?

The digital marketing training course is designed to support range of audiences with different involvement in digital marketing:

Marketing professional who wants to add SEO skill to your portfolio.
Business owner/Entrepreneur who wants to manage your own SEO strategy.
Mid-career switch to Internet Marketing profession.
Curious about how search works.

Pre-Requisite

Basic computer knowledge is essential as there will be practical sessions.

Bring along a laptop for hands-on session. (note: tablets and smartphones are not recommended)

SEO Course Instructor

Kelvin is the principal of emarsity, an academy which coaches Internet Marketing skills. He was a former senior digital strategist for a top SEO agency in Singapore and an experienced Internet Marketer. For 6 years, he has being providing search consultancy services to small businesses and MNCs. Most notable of his clients include Huawei, Singapore International Foundation, Fuji Xerox and Raffles Design Institute. He conducts Internet Marketing workshops for associations such as NUSS Guild House and People’s Association where he is also a certified PA trainer. He also received his ACTA (Advanced Certificate in Training and Assessment) from WDA Singapore.

During his free time, he likes to run or go to the gym. He also likes badminton and tennis and always ready for a game.