Google Adwords Fundamental – Certification Prep Course

Duration: 1 Day (8 hours)
Mode: Public / In­house
Date: Please enquire
Venue: IMM, Jurong East St 21
Time: 9am to 5pm
Training Fee: S$200.00 +GST
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1. Learning Outcome

Google Adwords Certification

How will this digital marketing training course help me and my organization?

This workshop focuses on topics in Google Fundamentals, to prepare you for the Google Adwords Certification exam. It follows the curriculum in Google’s Partners Academy programs. You will qualify as an Adwords Certified online advertising professional, once you pass both Google  Adwords Fundamental and Search/Display Advertising online exams.

During the course, you will be introduced to basic concepts in Google Adwords, understand how its system works and how you can develop your first campaign in Google Adwords. It provides you the knowledge, tools and reports that are fundamental to using Google Adwords.

2. Breakdown of Training:

1 Day:

Adwords Fundamentals:

Module 1: Introduction to online advertising

  • Benefits of online advertising
  • Types of advertising networks in Adwords
  • Understanding Adwords Auction
  • Ad rank and Quality score

Module 2: Setting up an Adwords campaign

  • Creating Adwords account and structure
  • Setting up campaigns and budget
  • Creating ads and ad groups
  • Building keyword lists using Adwords Keyword Tool
  • Enhancing ads with extensions

Module 3: Monitoring performance and optimizing

  • Evaluate campaign performance
  • Generating reports
  • Improving results with experiments

(Optional) Google Advertising Fundamentals Practice Test

  • Get a feel of actual Google Advertising Fundamentals Exam with questions on the main topics

Who is this training for?

The digital marketing training course is designed to support range of audiences with different involvement in digital marketing:

 Marketing Executive / Managers. Review and prioritize the opportunities of digital ­ create a plan to integrate digital marketing with offline media channels.
Digital Marketing Managers. Prove the value of digital to colleagues by creating a business case and roadmap justifying future investment.
Marketing consultants and agency account managers. Review your process and project eliverables against ours to improve the results you can deliver to your clients.
Small Business Owners / Marketers. Use our strategy process, models, stats compilations to gain an edge in the current digital marketing environment.
Those who are new to Digital Marketing and eager to know more in­depth framework.

What we believe, our manifesto for today’s marketing

Getting the most from the many marketing opportunities available today is challenging. We want to offer advice to make a difference, so we set out how in our manifesto.This is what drives us, what we advise, what we think is needed to be successful in today’s marketing:
1. Digital marketing is Marketing.
2. You need a strategy.
3. Measurement and optimisation are the foundation.
4. Joined­up customer­centred marketing is essential.
5. Keep communications human
6. Be agile
7. Inbound marketing trumps outbound marketing
8. Engagement is the real challenge
9. Think Global, Act Local
10. Markets are conversations

Lead Trainer for Asia Pacific

Charles Toh is the Lead Trainer at, also resident Digital Marketing Strategist of UA Solutions Pte Ltd, a boutique digital marketing consultancy firm. Charles has spent more than a decade in different fields of marketing, creating and executing strategies, and driving millions of dollars in revenue for numerous organizations at different levels, for international companies and startups.

Charles has worked with top firms like DP Marketing Solution, Reed Business Information and held various senior marketing roles. Charles has also consulted and trained numerous Creative Agency, MNC,

SME within Asia to deliver breakthrough business results within their industries, including:

  • DDB Group
  • MindShare
  • Bates
  • ADK
  • Unilever
  • DBS
  • NTUC

Charles ability to drive sales and marketing by developing integrated marketing and business strategies, using both digital and mobile tactics has created many new opportunities for companies and improve their competitive advantage in the digital era by deploying digital marketing strategies of the following:

  • Marketing Automation Campaign
  • eDM Campaigns
  • Online Advertisements
  • Micro-Sites
  • Online Rebranding Campaigns
  • Customer Relationship Management Programs
  • Education Programs
  • eCommerce Portals
  • Online Surveys
  • Digital Marketing Consultancy

As a seasoned and passionate marketer, Charles believes in transferring the latest digital marketing know-how for trainee to make a difference in their work environment.

Charles, a Singapore citizen, graduated from the National University of Singapore with a Master Degree in Business Administration.

Training Enquiry

Training Enquiry

Your Name (required):
Email (required):
Tel (required):
Message (required):

Register Online

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