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The current pandemic has all of us locked at our own homes, with a huge break from our busy lives. And since we have a lot of time in our hand it is best to use them productively as we get through this pandemic. Apart from all the skill-building, you still have the opportunity to
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The COVID -19 pandemic has affected us all in one way another. Many businesses are struggling to keep up with lead generation and conversions. Some of the businesses have closed down temporarily and others have shut down completely. This pandemic has left many businesses in question regarding marketing and lead generation. But there are a
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Brand awareness is very important for any business regardless if it is big or small. Establishing the brand awareness among the audience helps you increase the sales as well. And the best way to achieve both is by resorting to advertising. Seeing your brand name often will make the audience familiar with the name. And
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Digital marketing is making a revolution in today’s world and is rising in importance everyday. A quick research can help you get a basic understanding of digital marketing, but it will not give you the required knowledge and experience needed to be a successful digital marketer. Hence proper digital marketing can help you achieve your
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Content is king. Content is an important aspect of SEO and thus digital marketing also focuses on the content marketing. The best way to manage and optimize content is by using Content Management System. But not all marketing beginners are familiar with the content management platforms, neither are aware which platform to choose. Content Management
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As a small business owner, what anyone wants is to establish the business online through a website for a small cost, but of a good quality. This is a real struggle when stepping into the unknown. WordPress, though people commonly consider as a blogging site, is a very convenient platform to build an attractive and
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For any start up small business, the most important step is to get the word out to the audience. While traditional marketing methods can be expensive, online marketing comes with low cost to free. But it is important to have the right strategy to run a successful marketing campaign and achieve the marketing goals.  
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Simple Tips to Boost Lead Generation Using a Regular Blog site The first step for lead generation is to create an online presence will be to have a complete website, then social media profiles and directories. But an online presence is not simply website and profiles, it is a long term run. Several factors help
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Google analytics is one of the main applications digital marketers today are using to track the website traffic and obtain performance reports. It is so much in use that Google analytics has become vital for a successful online website or campaigns. Google also provides  a premium GA 360, in addition to Google analytics. Not many
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Importance of Search Engine Optimization Training for Marketers Search engine optimization (SEO) is the basic of any successful website and it is important for any marketer to have a good training on it. Theoretical knowledge only will not help you excel in search engine optimization or make a successful business online. With a proper SEO
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